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Marketing segment were recreated/replaced, the old cotton under shirts/T-shirts because of its thickness that made men sweat more, today the shirts are breathable.

  Points to remember are consumers share common needs, characteristics, or behaviors, by targeting demographic, behavior, focus on the men with technical modern apparel position. It’s the wants and needs to satisfy people. Key points, demographic, behavior in the types of market. Psychographic, geographic, comes down to competitive option too much options today to choose, people want this or that or both. Which customer/consumer will want my product and why? Value and benefits now what market segment. I’d go demographic. Demographic find the right people, age gender, income, can afford it.

Psychographic, life styles, what they like “buying.”

Behavior, young people for some high income “money is not object,” or charge it.

Geographic, different needs/wants, based on where they live, similar to “keeping up with the Jones.”

          New implementing was the target of sportswear for females. The customers/consumers online social media, You Tube. Digital, television and in the women’s commercials.

          New market segment I’ve noticed was a You Tube commercial with live women talking and showing how the product is used. The commercial is for women of all races, because it’s a hair oil that guarantees hair growth it’s in Elle Magazine, the name is Act + Acre, if can be purchased from Amazon, or the company’s web site. Money back guarantee.

       Act + Acre hair growth would be very good to sell because a lot of women love hair.

          The Strategy is a message, to reach women of all ages/races that want to “stop” wearing weaves, dweves, extensions, hair pieces, and wigs, this would be the ideal product, it’s not cheap.

          Television commercials, of women of all races and color, Elle Magazine, Maturity Journal for Seniors, because Seniors like wigs. Homes and Gardens Magazines, Television commercials, You Tube with live women who use the product, Ebony Magazine, online sites, blogs, personal email, company’s web site, newspapers, in town and out of town. To get the word out.